Creating a relevant and highly effective brochure can help a company succeed. A well-designed brochure can educate your readers, boost credibility, attract a specific audience, and ultimately lead consumers to take action.
Creating a high-quality brochure can be difficult, so we’ve compiled a list of ten creative brochure design tips for you. A brochure is a piece of literature that provides information about a company, product, event, or service. Brochures can come in a variety of formats and sizes, so determining which one you require can be a challenge in and of itself.
We’ll walk you through everything from preparing copy and images to the final edit of your brochure in this article, with examples of templates and tutorials along the way. You’re bound to learn something new.
Are you in a hurry? We have fantastic brochure templates, so go check them out! Here’s a roundup of the best:
1. Prepare Copy and Images
Before you begin working directly with the software, you must first determine the length of your copy and the type of images you will be using. This will assist you in determining the layout, brochure format, length, and font size. As designers, we understand that becoming fixated on a single solution is a bad idea. So be ready to adapt and be flexible along the way.
Keep in mind that large blocks of text can be intimidating to readers. People scan pages quickly, so aim for just the right amount of information. To structure the content, use headlines and sub-headlines. Bullet points are useful for making short, concise statements that convey your message.
If you’re designing for a specific brand, make sure the colors and feel are consistent. Is it necessary to use specific colors and fonts?
Request the brand guidelines, which will assist you in making some decisions. This will result in a brochure design that is specific to a company rather than a random marketing element.
Gather the images and ensure that you can use them in any size you require, especially if you want the brochure to appear expensive. Pixelation is now something that people notice. Find a way to use your images to tell a cohesive story.
If you are unsure, keep the brochure design simple and clean. Try to do a round of edits to see what elements are absolutely necessary to include for the best results.
2. Know Your Folds
With over a dozen different types of brochures, knowing which one you require is critical. Consider how people will interact with the piece.
They will look at the cover of a bifold brochure before opening it to reveal the inside. They will then close it to reveal the back.
Users will unfold each panel of a trifold brochure, which has three panels. To make an interesting piece, add some kind of surprise as the brochure unfolds. Take advantage of the fact that each panel sees as a boundary and span images or text across two panels.
A trifold brochure is a most commonly used piece by interior design firms. This is ideal for displaying general information about a company and its services.
As an example, consider this trifold business brochure. Use imagery and quotes to emphasize your point. Use graphic elements and white space to break up the text. Use icons and symbols to help you simplify your message.
For more detailed brochures, consider a multi-page document such as a booklet or portfolio. Apply careful consideration because you’ll want this to be cost-effective. You’d have to approach this brochure a little differently if it had more pages.
Pay close attention to the pace of each page to ensure that you are not overloading the reader with information. After all, you want them to know you just enough to set up a meeting to learn more about your company.
When creating a business brochure for an interior design firm, inquire about the fonts used on their logo and brand in general.
It is our responsibility as designers to ensure brand consistency. A brochure design typically includes a headline, sub-headline, and copy.
Use no more than two fonts and take advantage of font families to highlight specific copy (regular, bold, italic, etc.).
Both brochure ideas below use a serif and a sans serif font. Nowadays, there aren’t really any rules as to what fonts to use for copy. Traditionalists might opt to use serif fonts for a lengthy amount of body copy and sans serif for display copy.
Use italics to highlight text or bold sans serif to add quotes on a panel. If you are layering type over a dark background, run a test print to make sure the copy is legible.
This proposal brochure template comes with files editable in PhotoADKing. The clear typographic hierarchy can help guide readers and create a good flow throughout the design.
If you are looking for some high-quality fonts, check out PhotoADKing. Browse the fonts section to find suitable families for your next marketing brochure.
3. Designing a User-Friendly Flow
Pacing is something I personally think is important when designing a printed piece. If the piece is interesting enough, users can decide to either read it or put it down. Think about how readers would want to receive the information.
Balance the amount of text and visuals on each business brochure panel. These two elements mean working together and supporting each other for a striking finished product.
Opt for a bite-size amount of copy in each panel—large chunks of text can be tiring to read and can appear visually heavy. Use color to create a hierarchy within the copy. Highlight the headlines and use dark colors for copy, as in the pamphlet design below.
Most cultures read from left to right and top to bottom. Arrange the information in a logical flow so it complements the way a marketing brochure unfolds. If you are not able to use high-quality imagery, use graphics to create movement and depth. Check out this clean template using a minimal amount of images. It is carefully balanced by the amount of graphics and text displayed on each panel.
4. Create an Effective Cover
A cover is prime real estate that will call for your reader’s attention if designed successfully. To design a compelling cover, include only concise information so that it’s easy and fast to read at a distance.
Avoid cluttered covers, and instead, use simple and impactful imagery that represents your company/client. Images are sometimes more intuitive than words.
The most important elements—title and image—are placed on the right side of the cover. This makes helps the reader make a connection between the two while keeping the less important information on the opposite side.
5. Use High-Quality Imagery
The importance of using high-quality images is usually underrated. Consumers can tell how much care you’ve put into creating a brochure design by simply looking at the images used. Use imagery that reflects your intent and communicates your message.
Once you’ve picked out the right imagery, check the resolution. Make sure the images can print to avoid pixelated prints. This can bring down the quality level of your design. Check for color tones and color correction. If you’ve acquired images with different tones, try adding a visual treatment like an overlay. This will give all the images an even look across the board.
This product brochure template includes an interior design theme. All the images are crisp white and clean, with a consistent yellow color making an appearance. This is another great way to create cohesiveness throughout the design.
Check out this brochure template. Using profile pictures of the pets is a great idea! Even better is the consistent use of white background in each photo—it really makes it look as if the designer has put in the effort to arrange for a photo shoot.
The presentation template is also an awesome example to achieve a cohesive brochure design layout. Add an overlay to all your images and you are set for success.
Interior Design Brochure Templates Gallery
We highlight several crucial interior design brochure templates’ best practices to make your business stand out from the competition and provide examples of traditional and expert brochure templates.